Why Apple won’t have a new iPhone form factor

I think Thomas Baekdal is exactly right: They think they found the best design, now they need only to realign and tweak.

If you expect Apple to come out with a completely new design, you haven’t been paying attention to what Apple has done for the past 7 years. They don’t experiment with design anymore. They find the essence of a shape within the limitations of today’s technology.

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